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Privacy policy

LEGAL NOTICE: By visiting any of the MeAmora family of Websites that contain this Privacy Notice, you are accepting and consenting in full to the practices described in this Privacy Notice.

Thank you for visiting our online shop. Protection of your privacy is very important to us. This privacy notice will inform you how MeAmora uses and looks after your personal data when you buy products from us, use our MeAmora shop website, [or download and interact with our apps].

Our MeAmora shop website [and apps] are not intended for children under the age of 16, and we do not knowingly collect personal data relating to children.

Please be aware that this privacy notice may be updated from time to time.


MeAmora story began over 30 years ago with its founding company desire to bring salon quality beauty products to be used with confidence in the home. MeAmora is the next phase in this journey with the UK’s first direct selling opportunity for innovative nail and lash products.

MeAmora is the trading name of BSH Global Limited. References to “MeAmora”, “us”, “we” or “our” in this Privacy Statement mean [ x ] Limited [, or one of its affiliates, parent, subsidiaries or joint ventures.]

MeAmora will be a controller of your personal information in any scenario where we determine the means and purposes of processing of such information. Our ICO registration number is C1243382. You can contact us here

Where you are a customer and you purchase MeAmora products via an Influencer or Stylist, your personal information will also be processed by that party, as a separate controller of your personal information. Influencers and Stylists are independent and not employed by MeAmora. MeAmora is not responsible for the use of personal data by any Influencer or Stylist.

In general, MeAmora Influencer’s or Stylists will use your personal data in a way which is compatible with this Privacy Policy. Influencer’s and Stylists have their own legal obligations under data protection law and are required to provide you with further privacy information if they want to use your personal data in ways not covered by this policy.


When using the term “personal data” in this Privacy Policy, we mean information that relates to you and allows us to identify you, either directly or in combination with other information that we may hold. We obtain this information:

  • When you purchase a product via our website;
  • When you sign up for our subscription service;
  • When you open a customer account with us and become a MeAmora Preferred Customer to take advantage of our benefits program;
  • When you participate in any interactive aspects of an the MeAmora website by engaging in forums or submitting comments or reviews about services and/or products;
  • When you apply to join MeAmora as an Influencer or Stylist through the application on the MeAmora website;
  • If you submit an information request via, or report a problem with, a MeAmora website or when you consent to receive marketing material; or
  • If you interact with any of our advertising such as when you "share this" product review via Facebook, Twitter, LinkedIn, Instagram, Pinterest, Reddit and any other social media channels.

Here are some examples of the personal information we may collect about you:

  • Your name and contact details (title, surname, first name, any other name(s), postal address(es), e-mail address, telephone numbers)
  • Your date of birth
  • Payment Information (i.e., Credit Card Information); Bank Account Information; Order Information; Customer Services Phone Call Recording; any phone number used to call our customer service number, and any e-mail address used to contact us;
  • Details of your purchases from MeAmora, which also enables us to understand your preferences for particular types of products
  • Information about how you use our website
  • The communications you exchange with us (for example, your emails, letters, calls, or posts and messages on social media).
  • Identifiers such as your computer’s IP address or your mobile’s MAC address your login information, browser type and version, time-zone setting, browser plug-in types and versions, operating system and platform.
  • Information on how you use our website, using cookies or similar identifiers. For more information on how we use cookies and how you can remove them, read our Cookie Policy.
  • Photos and videos you have uploaded using our digital services;

We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Information we receive from other sources

We may work closely with third parties (including, for example, business partners, subcontractors providing technical, payment, and/ or delivery services, advertising networks, analytics providers, search information providers) and may receive information about you

Third parties also need to process your personal data to facilitate your interactions with our site:

Payment processor: We use a third party payment gateway to take payment for any orders placed. Our payment processor complies with the Payment Card Industry Data Security Standards. MeAmora does not process or store your payment details.

Third party websites: If you choose to click through to third party websites via our website, third parties may collect information about your use of our website, using certain technologies available to them, for example cookies.

Social Media: If you choose to interact with MeAmora content on social media, such as facebook, Istagram, tik tok, twitter etc third parties may collect information about these interactions.

Appointment Platform: If you sign up with us online as an Influencer or Stylist, we manage your appointment through a third party platform. We also share your information with your appointed sponsor and we perform credit reference and ID verification checks with third party agencies such as Experian or Equifax.

Information collected by the third party services described above is governed by the privacy policies of those third parties. MeAmora is only responsible for the processing of your personal information by that third party, where the third party is processing your personal data on instructions from MeAmora.

3. How and why we use your Personal Data

We use your personal data for the following purposes:

To fulfil your order

This includes to register you as a new customer; to process and deliver your order including: a) manage payments, fees and charges, (b) collect and recover money owed to us, (c) administer any returns, (d) investigate any payment or product complaints or claims, this is all required for the purpose of proper administration of your contract with us. We may contact you by email and/or SMS to send you confirmation of your order, payment and order status. This is to meet our contractual obligations to you.

Tailoring your experience for efficiency

We have a legitimate business interest to ensure that we serve you with the most effective communication. Accordingly:

  • We may use the information we have about you (including your purchasing history) to build a profile about your preferences, so that the products and offers you see can be tailored to you; and
  • You may also see advertising related to MeAmora products across the web on the basis of the information we hold about you.

Where you interact with MeAmora by posting or messaging on social media, we may use personal data included in social media posts for this purpose.

To inform you about our products and offers that you may like

E-mail marketing

  • If you agree to receive communication by submitting your email on the ‘MeAmora coming soon’ page. We will email you with details of the MeAmora opportunity and products when the website launches. You can then choose to opt into receive further newsletters.
  • If you subscribe to our newsletter, we will regularly send you our e-mail newsletter.
  • If you have signed up to receive marketing from us, we may from time to time inform you by e-mail or SMS about:
    • Special offers on our products and services or other product information that may be of interest to you
    • opportunities to become an Influencer or Stylist

We share this marketing with you based on your consent.

You may unsubscribe from receiving the newsletter and other marketing that you receive from us at any time by letting us know through the contact option specified below or use the opt-out link in the e-mail or SMS. When you unsubscribe, we will suppress your email address for marketing purposes.

By law you have rights including the “right to be forgotten” and if you want to have your data permanently deleted please see the Your Rights section of this privacy notice.

To improve our services, fulfil our administrative purposes and protect our business interests.

This includes:

  • for troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data;
  • to use data analytics to improve our website, products/services, marketing, customer relationships and experiences
  • to request your participation in product reviews relating to products you have purchased or to review samples for products which may be of interest to you

We process this information on the basis of our legitimate interest.

To administer surveys with you and competitions you enter and incentive schemes you have signed up for

Specific uses of personal data in this context will be detailed in the rules for participating and is processed with your consent.

To comply with our legal obligations

We have an obligation to maintain records for tax and audit purposes. Where there is no specific legal obligation we are required to meet, we process this personal information to meet our legitimate interests in managing our business and keeping our records accurate and up to date.

If you object to the use of your personal information for any of the purposes set out above, please contact us. Whilst your decision to provide your personal information to MeAmora is generally voluntary, if you do not provide certain information MeAmora may not be able to do business with you. For example we may not be able to fulfil an order for products without delivery address details.

4. How we may share or transfer the data we collect

We are not in the business of selling information we collect about you to others. However we may share your personal information as needed to conduct our business activities with:

(If you are a customer aligned to a MeAmora Influencer or Stylist, or request to be so aligned):

  • Your MeAmora Influencer or Stylist when you shop online your order information is associated with and passed to your MeAmora Influencer or Stylist.

(If you are applying to become a MeAmora Influencer or Stylist):

  • [a MeAmora Stylist or Regional Representative] solely for the purpose of contacting you to discuss becoming a MeAmora Influencer or Stylist. This may be via electronic means, including email, telephone, SMS, MMS and social media. If you do not sign the appointment Agreement within 60 days your personal data will be deleted by MeAmora.
  • MeAmora Influencers and Stylists who are also a part of, or seeking to become a part of MeAmora (for example, your full name and MeAmora status may appear in recognition reports or be made available to an Influencer or Stylist if you are in their downline or upline).

In general:

  • Third-Party Service Providers: We employ other companies and individuals to provide services on our behalf. Examples include sending postal mail and email, analysing data, processing credit card payments, and providing customer service, removing repetitive data from our database, providing marketing assistance. These providers have access to personal data needed to perform their functions in accordance with contractual obligations but may not use it for other purposes.
  • Protection of MeAmora: There may be reasons where we need to release account and other personal data to comply with law or to enforce or apply our conditions of use and other agreements. This may include exchanging information with credit reference agencies such as Experian or Equifax, our professional advisers, and other companies and organizations for fraud protection and credit risk reduction.
  • [KISS USA] [and other companies in the Kiss Group], of which MeAmora is a part (List or link to list)
  • An Acquirer on a business sale or transfer, intercompany rearrangement or corporate restructuring (of any type); and
  • • Government Authorities.

MeAmora uses appropriate safeguards to protect personal information which is transferred to countries outside of the European Economic Area which are considered to provide a lower level of protection for personal information. European Commission-approved Standard Contractual Clauses and other legally acceptable transfer mechanisms are in place as necessary.

You can contact us using the details set out below to see a copy of the relevant safeguards.

Sharing Data within the Group

We will responsibly share data between the MeAmora group where the reason for doing so is defined and aligned to the original purpose for which we collected your data, and for their digital services and for analysis purposes.

5. Data Retention

Your personal information will only be retained for as long as necessary to fulfil the purposes for which it was collected, including for purposes of satisfying any legal, accounting, or reporting requirements.

Sometimes we might have a legitimate interest to hold your data for longer than normal, such as in the case of a dispute or where it is necessary to retain account and order information for any periods required by law (including local tax requirements).

MeAmora may use your personal information while you are active with MeAmora.To determine the appropriate retention period for personal data after you cease to be active with MeAmora, we follow the guidelines where they are available, including from the supervisory authorities in the relevant country. We take into consideration additional factors such as legal requirements, exceptions, and, the potential risk of retaining your personal data.

We will stop processing your data for direct marketing, including profiling activities, if you object to such processing of your data or if you withdraw your consent to processing, where your consent has previously been obtained.

Anonymous data is not personal data. Our anonymisation process follows guidance and best practice methods to ensure that the data is truly anonymous.

6. Data Security

Our Commitment

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We use regular Malware Scanning.

Your personal data is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order enters, submits, or accesses their data to maintain the safety of your personal data. All transactions are processed through a gateway provider and are not stored or processed on our servers.

Your Commitment

If you are an Account customer, preferred customer, subscription customer, Influencer or Stylist it is your responsibility to keep your personal data on your account up to date. MeAmora does not accept any responsibility for any loss or damage suffered or incurred by you as a result of your personal data being out of date through your failure to update.

In the case of an Influencer or Stylist you are independent from MeAmora and you are legally responsible for the personal information that you hold through the course of your business including personal data relating to your customers, other Influencers, Stylists and any other individuals. It is your responsibility to comply with all applicable data protection laws in respect of the personal information collected, received, processed and stored by you. You will not use any personal information for any purpose which is incompatible with this Privacy Policy and you will take appropriate steps to ensure the security of the personal data you process.

7. Your Legal Rights

You have a number of legal rights in relation to your personal data as provided by the Data Protection Act 2018 and the General Data Protection Regulation 2016 (GDPR).

  • The right to be informed: This relates to what information we are required to provide you about data processing. This Privacy Notice provides this information.
  • The right of access: You have the right to access particular personal and sensitive information that we hold about you. This is known as a Subject Access Request. Click here if you want to make a Subject Access Request.
  • The right to rectification: You have the right to obtain from us, without undue delay, the rectification of inaccurate or incomplete personal data that we hold concerning you.
  • The right to erasure: You have the right to request the deletion or removal of personal data where there is no compelling reason for its continued processing. We have the right to refuse to comply with a request for erasure and if this applies we will tell you the reason why.
  • The right to restrict processing: Subject to exemptions, you shall have the right to restrict processing in various areas.
  • The right to Data Portability: You have the right to receive the personal data you have provided to us in a structured, commonly used and machine readable format.
  • The right to Object: You have the right to object to processing on grounds relating to your personal circumstances. In such cases we will stop processing unless we can demonstrate (a) compelling legitimate grounds which override your interests, rights and freedoms and (b) the processing is for the establishment , exercise or defence of legal claims. This right extends to processing for the purposes of direct marketing (including profiling) which must be stopped outright.
  • The right to Withdraw your Consent for Data Processing
  • The right to make a complaint: You can make a complaint at any time to the supervising authorities below. We would, however, appreciate the opportunity to deal with your concerns directly before you approach them, so please contact us in the first instance. [Contact Us]


United Kingdom


Phone: 0303 123 1113

Post: Information Commissioner’s

Office, Wycliffe House

Water Land, Wilmslow

Cheshire, SK9 5AF


8. Contacting Us

If you have any queries, please contact us at or writing to us at MeAmora, Vulcan Works, 34-38 Guildhall Road, Northampton, NN1 1EW.

9. Changes to this Privacy Statement

We may make changes to this Privacy Statement from time to time. We will publish any new version of this Privacy Policy on our website.

Cookie Policy

So that you can make full use of the interactive features on our website, your computer, mobile phone or other device (all referred to here as device) will need to accept cookies.

Here you can see what cookies may be sent to your device by and what we use each cookie for. You can set your browser to reject cookies (see the 'Help' menu of your browser to find out how to do this), but please bear in mind that if you do this, certain personalised features of this website cannot be provided to you.

What is a Cookie?

A cookie is a small piece of data (text file) that a website, when visited by a user asks your browser to store on your device in order to remember information about you. This information is then sent back to us on each subsequent visit (“first party cookies”), or to another website that recognises that cookie (“third party cookies”). Cookies are useful because they allow a website to recognise a user's device.

Cookies are also essential to the functioning of certain parts of the site and we use them to collect information about how the site is used, such as how many people visit and return and what products are being viewed. We also use ‘Pixels’, or ‘Transparent GIF files’, to help manage our online advertising. This in turn helps us learn which advertisements are most effective at bringing users to our website.

There are two types of cookies that can be used:

Persistent cookies - these cookies remain on a user's device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.

Session cookies - these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving your user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.

You can find more information about cookies at and

Cookies used on the Website

A list of all the cookies used on the website by category is set out here:

Cookies Cookies used
ExigoDemoBackofficeAuth Used in the login form
ExigoDemoBackofficeShoppingCart Saves the shopping cart
ExigoDemoBackofficeShoppingPropertyBag Saves the property bag (property used to save configurations during the shopping flow)
ExigoDemoLoginName Saves logged in user's name
ExigoDemoSelectedCountry Saves selected country (GB, US, etc.)
ExigoDemoSelectedLanguage Saves selected language (en-GB, en-US, etc.)
Stylist Suite  
ExigoDemoLoginName Saves loged in user's name
ExigoDemoReplicatedSiteAuth Used in the login form
ExigoDemoReplicatedSiteShoppingCart Saves the shopping cart
ExigoDemoReplicatedSiteShoppingPropertyBag Saves the property bag (property used to save configurations during the shopping flow)
ExigoDemoSelectedCountry Saves selected country (GB, US, etc.)
ExigoDemoSelectedLanguage Saves selected language (en-GB, en-US, etc.)

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, accessing secure areas of the website, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work for example such as shopping baskets or e-billing. These cookies do not store any personally identifiable information.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation by remembering your choices to improve your experience. This can include remembering your user name, language, region you are in, text size, fonts and other parts of web pages that you can customise. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social Media Cookies

These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

Behavioural advertising and online privacy

Behavioural advertising enables retailers to display adverts to you on the web based on the products and retailers that you have previously visited. A guide to behavioural advertising and online privacy has been produced by the internet advertising industry which can be found at The guide contains an explanation of the self-regulatory scheme to allow you greater control of the advertising you see.

You agree that we may also use technologies, such as our own cookies, to provide you with relevant online display advertising tailored to your interests.

Managing cookies

Because we respect your right to privacy, you can choose not to allow some types of cookies. You can manage your cookie setting here Manage Cookie Settings

However, cookies are essential to allow you to take advantage of some of the website's features, so we recommend that you leave them turned on. For example, if you block or otherwise reject cookies you will not be able to add items to your Shopping Basket or sign into your account.

You can find more information about this topic at or

Log Files

As is true of most web sites, we [and our third-party tracking-utility partner] gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

You agree that we may use this information to analyse trends, to administer the website, to track users’ movements around the website and to gather demographic information about our user base as a whole.